At Rawson, franchising is a core part of what we do. We see our franchise owners as important customers, just like buyers and sellers.
To franchisees, we offer a unique property franchise solution without equal in the industry. If you’re an estate agent or estate agency principal looking to launch your own estate agency business, a Rawson franchise could be for you. Or perhaps you’re new to the industry - we can help you along the way. We offer franchise opportunities under each of the following brands.
|Properties: Residential sales|
|Rentals: Residential rentals|
|Auctions: Auctions of immovable property|
|Commercial: Commercial & industrial sales and selling|
Your franchise journey will be fully supported by our experienced management and support team.
In 2012, we celebrated our 30th year of trading in the South African market. The Rawson brand spans the entire property spectrum, covering both residential and commercial property, as well as sales, rentals and auctions. We also have our own property development arm and in-house bond origination division.
We currently have close on 200 franchises and more than 1000 qualified Sales Partners across South Africa. We are also one of South Africa’s fasted growing property brands. According to Finweek (May 2011), Rawson is the ‘4th largest real estate group in South Africa’.
Powered by our Training Academy and management team, including regional support managers and staff, we have immense expertise and experience in the real estate environment.
With regular editorial features in the press and almost 300 branded vehicles on the road, our brand continues to grow. In 2004, we were nominated as a Superbrand by the Independent Superbrand Council of South Africa.
We know the business of property marketing. We advertise across a variety of media including our innovative website, property portals, newspapers and even DSTV. It adds up to a marketing solution which gets results for you and your clients.
From your shopfront to your branded vehicle fleet, your show-boards to your leaflet drops, we make it easy for you.
We support you with design templates and layout services from our in-house desktop publishing department, so that you can focus on building your sales team.
Training and support is part of the deal. In fact, we insist on it, both for you as a business owner and your Sales Partners and staff.
Our dedicated Training Academy offers ongoing legal, sales, soft skills and life skills training to support you and your Sales Partners. Our experienced facilitators are available to guide, coach and mentor trainees throughout the year.
The Rawson Proficiency Course, the compulsory FETC Real Estate NQF 4 for estate agents and the National Certificate NQF 5 for principals qualifications, Operational Proficiency Training, Letting, Commercial Course - and many more property courses.
We’ve built our own web-based system to power our franchise model. It handles business administration and reporting. You’ll be able to monitor sales, process business referrals and advertise your properties with just a few clicks.
Our website and online marketing systems are improved continuously by our online marketing team. We are big believers in leveraging the power of the web to target new audiences.
Rawson is the only national real estate brand offering the service of bond origination in-house through Rawson Finance. This means that our franchises are kept in the loop regarding their clients’ finance. We also pay bond commissions to franchisees at above-market rates.
Your franchise will benefit from group discounts on advertising and other 3rd party services. It’s all part of the power of economies of scale.
We have a dedicated referrals center which processes referrals to and from your franchise. It provides a rich source of business leads and another income stream for you.
We’ll help motivate you and your staff with ongoing incentive and recognition schemes, including awards ceremonies and strategy conferences. In 2012, we flew 21 of our top performing Sales Partners and franchise owners to Orlando, Florida to attend a global property conference.
“Rawson has far exceeded my expectations. What impresses me most is the support that I receive from the Franchisor and its management. I feel that I’ve acquired a true partnership with Rawson.”
“I was approached by various property franchise groups to convert to them but Rawson stood out by leaps and bounds. The support and infrastructure given to franchisees is incredible. Rawson is truly a family-oriented group. I feel part of the Rawson Family and know I can only grow with this amazing group.”
“Starting out as a novice in the industry, our success has been due to dedicated support and constant professional training provided by the Franchisor. We are secure in the fact that we made the right decision in choosing Rawson Properties.”