Have your say
What Do You Expect Interest Rates To Do Next?
Increase
Stay The Same
Decrease
I Have No Idea


Property Advice
Select an Estate Agent Page

Choosing an Estate Agent



The problem that professional real estate agents find regularly in the property market is that sellers want the cheapest agent and the highest price for their home.

These sellers raise the question: “Should we choose an estate agent based on price?”

This question goes to the heart of the seller’s two most important decisions: Choosing an estate agent and establishing a price.

These must be independent choices and unrelated to each other. One of the greatest mistakes homeowners make is choosing an estate agent who agrees to go with the highest asking price… It’s tempting, but could also prevent your home from selling.
This strategy will simply require successive price reductions later.

Choose an Estate Agent Wisely



There are two important criteria on which to base your choice of agent – services and marketing plan. Agents don’t determine value – the market does. So why choose an estate agent based upon price?

You won’t select a stockbroker on the value of stock, but on competence, trust, comfort and reputation. Therefore, choose an estate agent on the same basis.

The best estate agents have the confidence to tell you the truth about the market. Their job is to sell your home, not price it. All the exposure in the world won’t sell an overpriced home, and an estate agent’s enthusiasm about your home will not increase its value.

Ideally, choose an estate agent first, then determine the price of your home together.

Find an estate agent in your area.

Please note: We have compiled this information in good faith, but we accept no liability for any errors, or for any use that is made of it, or for any problems or damage that may arise as a result of using or acting upon this information.

Find an article