Your Franchise

At Rawson, franchising is a core part of what we do. We see our franchise owners as important customers, just like buyers and sellers.

To franchisees, we offer a unique property franchise solution without equal in the industry. If you’re an estate agent or estate agency principal looking to launch your own estate agency business, a Rawson franchise could be for you. Or perhaps you’re new to the industry - we can help you along the way. We offer franchise opportunities under each of the following brands.

Properties: Residential sales
Rentals: Residential rentals
Auctions: Auctions of immovable property
Commercial: Commercial & industrial sales and selling

Your franchise journey will be fully supported by our experienced management and support team.

Why Rawson?

Track Record
Recently celebrating our 30th year of trading, we have tremendous expertise and credibility in the marketplace. It’s no wonder we have almost 200 franchises nationwide.
Brand Power
With regular brand campaigns and almost 300 branded vehicles on the road, you can’t miss us. We also advertise in all the media you’d expect of a top brand.
Top-notch Training
Rawson is one of the few property groups with a dedicated Training Academy, offering over 20 property courses.
Powerful Systems
We’ve built our own web-based systems to help you with the essentials of running your business, including administration, sales tracking and marketing.
Group Benefits
We’ll help motivate you and your staff with ongoing incentive and recognition schemes. You’ll also enjoy business referrals from our office network - and through our in-house bond origination service, powered by Rawson Finance, you’ll receive above-market bond commissions.
The Rewards
Your business is your own. You put in the effort, so you deserve the rewards.
The Investment
Your franchise can grow in value and become a tradable asset.
We already have qualified buyers on our system. Our national referrals center shares buyer referrals across our 200 franchise offices nationwide. Through Rawson Finance, we also certify the spending power of buyers to give you peace of mind.

Track Record

30 years of success

In 2012, we celebrated our 30th year of trading in the South African market. The Rawson brand spans the entire property spectrum, covering both residential and commercial property, as well as sales, rentals and auctions. We also have our own property development arm and in-house bond origination division.

Over 1000 professionals

We currently have close on 200 franchises and more than 1000 qualified Sales Partners across South Africa. We are also one of South Africa’s fasted growing property brands. According to Finweek (May 2011), Rawson is the ‘4th largest real estate group in South Africa’.

Property expertise

Powered by our Training Academy and management team, including regional support managers and staff, we have immense expertise and experience in the real estate environment.

Branding & Marketing

Brand visibility

With regular editorial features in the press and almost 300 branded vehicles on the road, our brand continues to grow. In 2004, we were nominated as a Superbrand by the Independent Superbrand Council of South Africa.

Media platforms

We know the business of property marketing. We advertise across a variety of media including our innovative website, property portals, newspapers and even DSTV. It adds up to a marketing solution which gets results for you and your clients.

Franchise promotions

From your shopfront to your branded vehicle fleet, your show-boards to your leaflet drops, we make it easy for you.

Design support

We support you with design templates and layout services from our in-house desktop publishing department, so that you can focus on building your sales team.

Leading Training

Franchise & Staff Training

Training and support is part of the deal. In fact, we insist on it, both for you as a business owner and your Sales Partners and staff.

Dedicated Training Academy

Our dedicated Training Academy offers ongoing legal, sales, soft skills and life skills training to support you and your Sales Partners. Our experienced facilitators are available to guide, coach and mentor trainees throughout the year.

Over 20 Courses

The Rawson Proficiency Course, the compulsory FETC Real Estate NQF 4 for estate agents and the National Certificate NQF 5 for principals qualifications, Operational Proficiency Training, Letting, Commercial Course - and many more property courses.

Property Systems

Franchise management system

We’ve built our own web-based system to power our franchise model. It handles business administration and reporting. You’ll be able to monitor sales, process business referrals and advertise your properties with just a few clicks.

Powerful website systems

Our website and online marketing systems are improved continuously by our online marketing team. We are big believers in leveraging the power of the web to target new audiences.

Group Benefits

Bond Origination

Rawson is one of the only national real estate brands offering the service of bond origination in-house through Rawson Finance. This means that our franchises are kept in the loop regarding their clients’ finance. We also pay bond commissions to franchisees at above-market rates.

Economies of Scale

Your franchise will benefit from group discounts on advertising and other 3rd party services. It’s all part of the power of economies of scale.

Business Referrals

We have a dedicated referrals center which processes referrals to and from your franchise. It provides a rich source of business leads and another income stream for you.

Events & Recognition

We’ll help motivate you and your staff with ongoing incentive and recognition schemes, including awards ceremonies and strategy conferences. In 2012, we flew 21 of our top performing Sales Partners and franchise owners to Orlando, Florida to attend a global property conference.


“Rawson has far exceeded my expectations. What impresses me most is the support that I receive from the Franchisor and its management. I feel that I’ve acquired a true partnership with Rawson.”

Steve Goosen
Rawson Properties – Fourways

“I was approached by various property franchise groups to convert to them but Rawson stood out by leaps and bounds. The support and infrastructure given to franchisees is incredible. Rawson is truly a family-oriented group. I feel part of the Rawson Family and know I can only grow with this amazing group.”

Donovan Loubser
Rawson Properties – Bluff, KZN

“Starting out as a novice in the industry, our success has been due to dedicated support and constant professional training provided by the Franchisor. We are secure in the fact that we made the right decision in choosing Rawson Properties.”

Roger Mortlock
Rawson Properties – Douglasdale